Sport Marketing presents an overview of the various techniques and strategies used in meeting the wants and needs of consumers in the sport industry as well as understanding how sport can be used to assist in the marketing of other companies and products. Areas to be addressed are the uniqueness of sport marketing in comparison with traditional marketing, and overview of the segments of the sport industry, the importance of market research and segmentation in identifying the right sport consumer, the use of data-based marketing in reaching the sport consumer, an overview of the marketing mix as individual units and the relationship between those units, and the development of sponsorship and endorsement packages.

This course is an introduction to the nature, scope, and significance of the esports and video game industry. In this course we will examine vital components of the esports ecosystem including key video game publishers, titles (or games), teams, platforms, technology, and revenue sources. In addition, students will learn about a variety of topics relevant to the business of esports, including esports consumers, professional and collegiate esports, legal and ethical concerns, as well as careers and future directions in the industry. The goal of this course is to give students a better understanding of the overall esports ecosystem, its trends, drivers of change, key stakeholders, and monetization.

This course provides an overview of facility and event management with a focus on sports and entertainment. Students will explore various facets of building, operating. and managing sports and entertainment facilities, as well as planning and conducting successful events. Among the topics examined are strategic planning, emergency management, ticketing, concessions, crowd management, and parking

This course provides an overview of the exciting and dynamic sport industry and its social and economic impacts. In learning about various facets of sport management, such as human resource management, marketing, and facility and event management, students will be introduced to the wide array of career opportunities in the industry. Contemporary trends and ethical and legal issues in sport management will be explored.

This course presents the major theories of effective leadership. The course includes several self-assessments that help students reflect on their readiness for leadership roles. An important emphasis will be on ethical challenges that leaders face. We will also discuss the use of power, how to manage conflict and poor employee performance, and the issues leaders face when managing across cultures. You will learn how to apply these skills in a variety of situations by developing viable solutions to problems facing organizations. We will also examine the ways we can use leadership for the betterment of others.

This course helps students develop the skills that practicing managers need to address the human resource issues they confront in their day-today work. Students will learn to identify potential Equal Employment Opportunity (EEO) problems and respond appropriately to them, create job descriptions and specifications, conduct employment interviews, evaluate the usefulness of other selection procedures (i.e., job knowledge tests, personality inventories), design and conduct on-the-job training, appraise employee performance and conduct a performance review discussion, and conduct themselves appropriately during union-organizing drives.

This course provides an overview of facility and event management with a focus on sports and entertainment. Students will explore various facets of building, operating. and managing sports and entertainment facilities, as well as planning and conducting successful events. Among the topics examined are strategic planning, emergency management, ticketing, concessions, crowd management, and parking

This course introduces students to the application of data science and analytics in sports. Students are familiarized with the descriptive, predictive, and prescriptive analytical tools and techniques for on-field performance and off-field business decisions. Topics include but are not limited to player performance evaluation, training, selection, and acquisition; team formation, evaluation, and management; and in-game strategy. Students form interdisciplinary teams and work sports data on a group project in a sport of their choice.

Sports occupy a central place in modern society. They constitute a significant sector in the economy and an important form of cultural expression. This course examines the legal issues that arise in both amateur and professional sports. Topics include agency, contracts, torts, antitrust, Title IX, discrimination, drugs, and intellectual property. Class participation will be a significant portion of a student's grade in this interactive and discussion-oriented course. (cross-listed as LAW 341)

This course examines the distinct financial principles and practices within the sports industry, in contrast to traditional for-profit organizations. It provides an exploration of foundational finance concepts such as the time value of money, financial forecasting, and budgeting. The course delves into real-world applications with an emphasis on athlete salaries, stadium financing, event budgeting, and ticket pricing, as well as case studies from major events such as the Olympics, World Cup, and Super Bowl. A significant focus of the course will be the practical application of these concepts using MS Excel, enabling students to perform financial analyses relevant to sports management scenarios. This practical and example-driven approach aims to equip students wit the skills to understand and navigate the financial complexities of the sports industry, with a focus on the interplay of public and private funding sources.

This course is designed to integrate the phenomena of sports with the field of communication. The course examines how sports are impacted by interpersonal communication, group communication, organizational communication, and mass media. Specific concepts include family communication and sport, the performance of identity in sport, coach-athlete communication, team communication, and cultural views of sports.

This course focuses on the skills of writing, reporting, interviewing, and analyzing in the context of sports media. Students will learn how to develop strategies for sports coverage in a variety of forms, including straight news, features, opinion, and investigative work. Students will be expected to produce content and ideas for written copy, photographs, and video or audio segments. The course will also introduce students to the uniqueness of covering specific sports beats each week.

Coaching, regardless of whether it occurs in an athletic context or an organizational context, is dependent on effective interpersonal communication. This course focuses on effective coaching practices, including the instructional, persuasive, team-building, and leadership elements of coaching.

This course trains students to produce live sports broadcasts and sports studio shows. Students work behind and in front of the camera, in production and on-air roles, which include: play-by-play announcer, color analyst, sideline reporter, and studio show host and analyst. Students do background research and conduct interviews to identify storylines. They prepare depth charts and memorize key information and statistics for on-air roles. They write scripts and create rundowns and graphics. They research, report, shoot and edit video profiles and enterprise stories.