Why Take This Minor?

Students take a Digital Marketing minor to complement their major by developing the following abilities:

• Create Key Performance Indicators (KPIs) and perform key insight analysis to better understand digital marketing data today.
• Discover the hottest techniques to successfully plan, predict, and manage digital marketing campaigns.
• Analyze the effectiveness of social media, marketing campaigns, SEO, SEM, emails and mobile marketing.
• Use quantitative, qualitative and competitive tools to derive actionable insights.
• Explore the vital role of analytics in businesses’ online marketing efforts and develop digital marketing campaign for a real client based on the analytical reports.

As part of the coursework, students will earn Google’s search and analytics platform certifications, as well as Hubspot’s social media strategy certification.

Required for Graduation

• Courses 
  • 6
• Credits
  • 18

Requirements

Course List

Code	Title	Credits
BUS 204	Principles of Marketing with Applications	3
Select any two from the following:		6-7
BUS 100	Business Perspectives
ECN 150	Introductory Macroeconomics: The U.S. in the Global Economy I
BUS 203	Organizational Behavior and Skill Development
BUS 205	Business Systems for Analytics
BUS 206	Financial Markets and Institutions: Principles and Applications
Select two of the following:		6
MKT 306	Internet Marketing
MKT 311	Applied Digital Marketing Analytics
MKT 370	Special Topics
Select one of the following:		3
MKT 302	Advertising and Promotional Management
MKT 371	Consumer Behavior
MKT 312	Mobile MKT & Social Media
DART 230	Intro to Web Design and Development
COM 338	Social Media
Total Credits		18-19

Recommended Course Sequence

Course List

Code	Title	Credits
Freshmen year (year 1)
BUS 100	Business Perspectives	4
ECN 150	Introductory Macroeconomics: The U.S. in the Global Economy I	3
Sophomore year (year 2)
BUS 204	Principles of Marketing with Applications	3
Sophomore, Junior, or Senior year (year 2 – 4)
MKT 306	Internet Marketing	3
MKT 311	Applied Digital Marketing Analytics	3
MKT 370	Special Topics	3
MKT 302	Advertising and Promotional Management	3
MKT 371	Consumer Behavior	3
MKT 312	Mobile MKT & Social Media	3
DART 230	Intro to Web Design and Development	3
COM 338	Social Media	3
Total Credits		34

Program Contact Information

Dr. Meghan Pierce
Associate Professor and Chair
Department of Marketing, Management & Leadership
Founders' Hall 330
piercem@lasalle.edu
(215) 951-1493